Benefits of Standing Desks: “Sitting is the new smoking”

In today’s digital world sitting for an extended period has become part of our modern lifestyle. The problem is our bodies are not designed to sit for hours. Our bodies are built for standing.  Over 90% of activities are done sitting down. We surf the web, we watch TV, we drive cars, we ride in cars, and we work for hours on end – all while sitting on our rear ends. Total it up and we spend nearly 80% of our waking hours sitting.

Due to research showing that the cumulative impact of sitting all day for years is associated with a range of health problems, from obesity to diabetes to cancer.  Because the average office employee spends five hours and 41 minutes sitting each day at his or her desk, some describe the problem with a pithy new phrase that is undeniably catchy, if somewhat exaggerated: “Sitting is the new smoking.”

There’s a reason there are so many standing desk benefits. In the modern world we live in, sitting for long hours is the norm. The time spent typing, surfing, tweeting, and consuming mass amounts of digital content is incredible. During a typical day, Americans spend as much as 95% of the day sitting. But our bodies aren’t designed to sit for hours on end. We are meant to be in motion.




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Russell Wilson breaks down during interview after Seahawks win

SEATTLE- The team that champions “finish” as not just a mantra- more like a livelihood- pulled off an astounding one to become champions again.

After the Seahawks scored 15 points in the final 2:09 of the fourth quarter, and then a touchdown on the opening possession of overtime to secure a trip to the Super Bowl, the Seahawks’ quarterback Russell Wilson could not hold himself together.

“God is too good,” Wilson said as tears ran down his face after his team’s 28-22 win over the Packers in the NFC Championship game.  ”Every time.”

Wilson threw four interceptions during the game and was on pace to have his worst game as a professional before finally turning things around, capped off by his 35-yard touchdown pass to Jermaine Kearse in overtime for the game-winner.

Blue-and-green confetti rained upon Wilson and Kearse, following the astounding game. Amid the color, the quarterback who is now 6-1 in the playoffs was in tears for one of the only times he can remember.  Overcome with the emotion of a comeback they’ll be taking about around Puget Sound until the salmon stop making their runs.

Wilson said he was thinking of his father, who taught him to always believe.  For the love and bond he has with his teammates.  For all the times he has been told he is too short, not good enough, or too much of a “game manager” to prove what he just did in the biggest moment of this season.



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Recent Projects

There was a nice article in the Omaha World Herald today by Cindy Gongales about the Anderson  Apartments and the Fitzgerald Building which we are in the process of developing.  It talks about how the City of Omaha is going to be less dependent on vehicles.  This is an interesting irony for me becasue I was just at the Barrett Jackson auto auction last week

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Root Down Community Garden

When refugees come to America, they bring with them a great wealth of gardening and farming expertise. Unfortunately, being re-settled into urban areas has not often provided opportunities for them to practice their trade. But with the recent surge in enthusiasm for urban gardening, refugees are emerging as leaders in this new-old endeavor.


A few of our tenants were recently recognized in the January 2015 issue of County Gardens.  Read the full article here:

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Tis the Season to Winterize

Dave discusses the importance of Winterizing your home and how to keep it warmer without turning up the heat this winter.


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Power of Positive Thinking

A few motivational quotes from an Accountability Overview I recently read…

“Our greatest fear should not be of failure but of succeeding at things in life that don’t really matter.” –  Franis Chan

“If your goals are larger than your need to be liked then you will reach your goals; If your need to be liked is larger than your goals, then your goal will become the need to be liked.”  - Peter F. Drucker

“The problem isn’t training your employees and loosing them.  The problem is not training your employees and keeping them.” – Zig Ziglar

“The significant problems we have today cannot be solved at the same level of thinking with which we created those problems.” – Albert Einstein

“Whatever is not communicated in any relationship, will control that relationship.” -Wener Erhard

“How I do anything is how I do everything.” – T. Harv Eker

“The detail you leave out is the challenge you leave in.” – Ron Farmer

“It’s not normally people who fail.  It’s the systems and processes that fail.” – W. Edwards Deming

“Whatever you tolerate in an organization becomes the policy of the organization.” – Allen Hauge

“The person that is good for making excuses is seldom good for anything else.” – Benjamin Franklin

“If it’s predictable, it’s preventable.” – Unknown

“If you do something constantly that most people don’t, you’re going to wind up with results that most people don’t.” – Unknown

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The Importance of Preparation

CaptureIn this video, Dave explains his point of view on the Importance of Preparation.  Like Former British Prime Minister Benjamin Disraeli once said, “I am prepared for the worst, but hope for the best”. Some people falsely believe that being prepared is the sort of thing that is only reserved for fear mongerers and doomsday enthusiasts. However, being prepared does not mean that you want the worst to happen. On the contrary, it means that, although you hope for the best, you are simply ready for anything that might come your way. In the same way that you get insurance in case your health declines, it is important to take out your own “insurance policy” for every area in your life.

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Daily Bread for Omaha


This past weekend, Dave and his family ventured out into the cold weather to deliver  bread to all of the Paladino Development Group tenants.

The Paladino’s continue to pass out bread each year around the holidays, allowing them to build an invaluable level of trust among our tenants.


Merry Christmas and Happy Holidays!

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The Science of Signage Explained

Dave elaborates on his article, The Science of Signage, by discussing the benefits of interior and exterior signage.


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The Science of Signage

Signage can no longer be an afterthought.  We can no longer afford to just “hang up a sign” or throw up some plywood with painted letters.  The basic sign is well proportioned, carefully balanced, tastefully drawn, and perfectly color coordinated.  In other words, utterly predictable and effectively invisible.

A pitfall to signage is when function over rules design.  “If you build it, they will come,” does not apply in the today’s competitive landscape.  Great design has become the standard for creating dynamic visual cues.  A sign’s appeal to patron’s lies in its ability to execute effective graphics.

Here are some tips I have learned from designing signs for over the last 20 years:

Size Does Matter.

Dino's Storage-Winnipeg Sign can be seen from a mile away.

Dino’s Storage-Winnipeg Sign can be seen from a mile away.

There is a reason you see ads for the big budget companies on billboards and semi-trucks, the bigger your sign or ad is, the more attention it grabs.  This is why many stores have large-print lettering along the bottom of their windows.  This lets people on the other side of the street see what they have to offer.  Essentially, bigger signs speak to a bigger audience.

Make it 3-D.

The Good Life Tattoo-Omaha, NE Prime example of economic approach to 3-D signage.

The Good Life Tattoo-Omaha, NE Prime example of economic approach to 3-D signage.

3-d Design helps emphasize your intended message, making it less likely to be lost in a sea of competitor graphics.  3-D signage brings your product forward, separating it from background clutter, focusing the viewer’s attention on where you intend it.

Keep Change Coming.

Landmark Group--Omaha, NE Landmark's own changeable reader board draws often remarks.

Landmark Group–Omaha, NE Landmark’s own changeable reader board draws often remarks.

In my experience, I have found that changeable reader boards are an economical, effective, and easy-to-use solution to communicate your message.  Not only will your sign reach a large audience; it will consistently draw attention and solve visibility problems.  I recommend changing your signage twice a week for maximum readership.

Iconic and Memorable.

Landmark Group--Omaha, NE Iconic sign, prior usage was a paint store.

Landmark Group–Omaha, NE Iconic sign, prior usage was a paint store.

Consider the white letters stretched across a hillside in California: HOLLYWOOD, a landmark seen around the world.  The famous sign is dramatic, different, and contrasts sharply with the surroundings.  For example, the paint can on top of Landmark Group stands out in front of everything else on your way to downtown Omaha.  There is nothing around to distract from it.  If your building has a unique sign, make sure to take advantage on it becoming an iconic sign.

Can You Make It Architectural?

Landmark Group--Omaha, NE.  Strong architectural elements in the exterior canopy.

Landmark Group–Omaha, NE. Strong architectural elements in the exterior canopy.

Landmark Group implements 3-D signage into the building.  The protruding canopy is architecturally refined and aesthetically pleasing.  The canopy blends into the landscape; well-designed and well-positioned are key factors here.  By implementing and refreshing elements into interior and exterior signage- we avoid blending in with the landscape and reinforce effective communication of the sign.

Audacity For Your Walls.

Landmark Group-Strong architectural and material usage for interiors.

Landmark Group-Strong architectural and material usage for interiors.

Incorporating details such as glass or other creative materials for signage provide a bold and uncommon design.  With a distinct and modern feel, it sends a message that your company is focused on the future.  Etched glass instantly adds a modern elegance resembling art that fully embodies your mission and logo.

Remember, your signage is your voice on the street.  In order to stay competitive in today’s market, it is vital to think of your signage as a sophisticated, marketing tool.


David J. Paladino CPM, MSRED
Landmark Group ■ 402-672-6566
2702 Douglas St. ■ Omaha NE 68131


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